COLLABORATION
• Artists (creative design)
• Printers (quality reproduction)
• VOLidayGreetings.com (marketing & distribution)
PRODUCTS
• Blank Note cards
• Greeting cards
• Invitation cards
• Occasion cards
• Motivational cards
• Gift cards
• Postcards
• Writing paper & envelopes
• Christmas cards
• Other Holiday cards
PRODUCT FEATURES
• Original artistic designs (on front)
• Blank space (inside)
• Trademark slogan (inside footnote)
• Trademark logo & website (backside)
• Artist name(backside)
• Printer name(backside)
• Editions (both limited & non-limited)
THEMES
• Recreational
• Sports
• Nautical
• Landscapes
• Humorous
• Inspirational
DESIGN STYLES
• Drawings
• Comics
• Paintings
• Photographs
DESIGN ACCEPTANCE CRITERIA
• THEME - relevance; subject matter consistent with mission
• INTRIGUE - first and lasting impressions
• SENTIMENTS - emotions (humor, pride, happiness, empathy, etc.)
• NOVELTY - unique design elements
• MARKETABILITY - likelihood that it will “sell”
• TECHNICAL - artistic execution; physical condition of original design
• EXCLUSIONS - potentially offensive content or trademark infringement
DISTRIBUTION CHANNELS
• VOLidayGreetings.com (printed on back of each card)
• PortofKnoxville.com
• VOLnavyBoaters.com
• iListBoats.com
• other website links
• selected retail gift shops
• contacts through collaborating Artists
• contacts through collaborating Printers
RELATIONSHIPS
Standard
• Artist submits design(s) for consideration
• VG.com & Printer approves design(s)
• Printer reproduces approved designs on card stock w/logo
• VG.com actively markets printed cards
• Artist passively markets printed cards
• Printer passively markets printed cards
• VG.com handles sales tracking & shipping
• Printer recovers material costs
• VG.com recovers shipping costs
• net profits on sales split 3 ways
Option
• Artist submits design(s) for consideration
• VG.com approves design(s)
• Artist reproduces approved designs on card stock w/logo
• VG.com actively markets printed cards
• Artist passively markets printed cards
• VG.com handles sales tracking & shipping
• Artist recovers material costs
• VG.com recovers shipping costs
• net profits on sales split 2 ways
SPORTS RELATED "PROMOTIONAL" SEASONS
• Track & Field (Jan – Jun)
• Baseball (Feb – Jun)
• Boating (Apr – Nov)
• Football (Aug – Dec)
• Cross Country (Aug – Nov)
• Golf (Sep – May)
• Tennis (Sep – May)
• Swimming & Diving (Oct – Mar)
• Basketball (Nov – Mar)
